The Learner's Corner with Caleb Mason

Episode 053: Jeff Henderson On How To Be For Your Community, Marketing, Casting Vision, and His Daily Habits

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In this episode, Caleb and Todd talk with Jeff Henderson about the #ForGwinnett movement.

Guest Links

Jeff on Twitter

Jeff on Instagram

Gwinnett Church

Gwinnett Church on Twitter

Gwinnett Church on Instagram

Orange Store

Links Mentioned

Leading Change Without Losing It by Carey Nieuwhof

Good Reads

What We Learned

Questions Organizations Need to Ask

  • What are we known for?
  • What do we want to be known for?

    • Show Your Community That You Are For Them

    • Supply your people what they need (clothing, stickers, etc.) so they can tell people
    • For every post on social about you, post something that's happening in the community

      • Tips For A Great Message

      • Have one message. Everyone needs to have the same message so there isn't fragmented marketing
      • Great messages are less words, not more words.
      • Create a message that will create common ground and conversations

        • Tips For Casting Vision

        • Repeat it over and over again.
        • Tell stories.
        • Live it and internalize it.

          • Tips On Leading Change

          • Define the problem before you give a solution.
          • Ask yourself, "Do you want to change the mission or change the model?"

            • Tips For Leading Up

            • Use "we and us" language, not "you and them." language.
            • Talk about the positive.
            • Ask questions, take notes, and repeat it back.

              • Jeff's Habits

              • Books: He focuses on reading a certain number of chapters a week instead of an amount of books.
              • People: He reaches out to people he knows and doesn't know. He'll reach out to authors of books he's read. He also schedules out meetings with people sometimes up to a year in advance.
              • Morning: Write seven things I'm grateful for, work out, read something, and write thank you notes.

                • What Are You Learning Right Now?

                • How to Improve the World in Three Areas: Families, Churches, and Businesses.
                • There is a natural discouragement that people are walking around with so Jeff is trying to figure out how to encourage people.
                  • Quotes to Tweet

                  "Every organization needs to ask 'What are we known for?' and 'What do we want to be known for?' - @jeffhenderson @learnerspodcast Click to Tweet

                  "Great messages are less words, not more words." - @jeffhenderson @learnerspodcast Click to Tweet

                  "Edit your message to amplify your message." - @jeffhenderson @learnerspodcast Click to Tweet

                  "Define the problem before you give a solution." - @jeffhenderson @learnerspodcast Click to Tweet

                  "The better question asker you are, the better change agent you'll be." - @jeffhenderson @learnerspodcast Click to Tweet

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                  The Learner's Corner with Caleb MasonBy Caleb Mason
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