This week on The PPC Show we're joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel.

My top three takeaways from this show:

1) Everyone says they value top of funnel, but lie in the way they allocate budget.

2) The importance of valuing and tracking your B2B funnel: Impressions > Contacts > Opps > Deals > Revenue

3) Share of SERP: how B2B marketers can start optimizing platforms that not only advertise in search but also rank organically like: Capterra, G2Crowd, Software Advice, and more.