Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic. If the main function of marketing is to create that one solid, satisfying experience for the customer, a cross-functional approach is way better than the traditional separate marketing teams. This is the podcast episode to listen in on for important startup insights.

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