In this conversation, the team talks about sales and marketing. Hear about converting free apps to paid subscriptions, how to structure a data/analytics team, the first steps to take after building the PLG engine, using early engagement to determine long-term retention, and the main challenges when building a PLG-to-sales motion.

[00:43] Introducing the team

[02:01] Converting free apps to paid subscriptions

[04:21] What to do first after building the PLG engine

[09:35] PLG vs Sales-led motion tools

[10:44] Building a sales-led motion in a historically PLG company

[16:25] Determining long-term retention from early engagement

[21:38] The biggest challenges in building up a PLG-to-sales motion

[23:59] How to structure a data/analytics team

[33:32] PLG and Account-Based Marketing

LinkedIn - Elias Rubel, Matter Made

Twitter - Elias Rubel

Matter Made Website

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website