This week we take a deep dive into college costs. We explain why the sticker price (the one colleges put on the website) is usually not what you pay. We discuss how to decide if a college is a good financial fit, what makes any particular college a “good value," and the invisible forces at work on how we think about which colleges are “worth it.” Our guest is Casey Near, Executive Director of Counseling at Collegewise. Casey is a former admissions counselor at Mills College, avid book reader, part-timer Mainer, and full-time smarty pants.