Fionnuala McAuley from Scarecrow Flowers joins us today to discuss taking over a business she previously knew very little about, struggling through the recession and building her business while learning and upskilling herself. She talks about the challenges she’s faced being a one woman jack of all trades, and the positive experience of joining #irishbizparty.

She shares her success at using social media and in particular twitter to grow her supporters as well as a dress made out of flowers that got her in the media.