It’s an idea that several digital client services shops toy with: build and launch a product of your very own. So what do you do when you have the idea, know how to build it and want to give it a go? Craig Bryant, Founder/CEO of We Are Mammoth has been there, lived that. With the help of his team, he’s successfully spun up not one, but two SaaS products: one accidental, one intentional—both built to help his own people work better and be happier.

Craig joins us to share insights into We Are Mammoth as a venture company, and the stories behind two products: DoneDone, a simple bug and issue tracker, and Kin, HR software to improve onboarding, engagement and the bottom line. Craig discusses five and 10 years into a product, patience as a critical virtue and how to go with your gut when you’re told to pull the plug.