NOTE: This episode was recorded in May 2022 before the #utahcookiewars began. We stand behind Dirty Dough and Crave and the right to an open and competitive market. Cookies aren't meant to be divisive, they're meant to bring people together. Hopefully, we can get back to that as soon as possible and move away from silencing any newcomers.

And now back to the episode summary:

This week's Freedom to Fail episode is the second part of my interview with Bennett Maxwell. In this Year One segment we discuss what Bennett would do to get his business up and running if he were to start his cookie business from scratch again. Some of the things that he discusses the importance of are:

• Knowing your numbers (how to find out what your COGS should be)
• Creating a board of advisors (where to find them and who to look for)

There are plenty of other great tips for all you future entrepreneurs, so if you're looking to start a business then this the episode for you!

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