Embry Rucker is a San Diego based lifestyle and commercial photographer. With more than a decade of working with high-profile clientele he's mastered the ability to work under pressure and exceeds job expectations.  Rucker works with outdoor and lifestyle brands that we all see on a daily basis.  In this interview we hear some fun stories about what life is like for a photographer that shoots, and directs productions, for clients like REI and North Face, how he got started in the industry and where he's heading next. Rucker was a joy to share a cup of coffee with, we were excited to have him on the show and we hope you enjoy.