Joel launched MYNDUP in February 2020 after his own mental health journey and has grown the business significantly where it is now servicing 30,000+ employees from top global brands including Dentons, Savills and Premier Miton Investors across the world. MYNDUP has been backed by private equity firm CVC Capital Partners, The London Stock Exchange Group and The Centre for Entrepreneurs. MYNDUP has also partnered with CVC to launch MYNDUP x NHS which will provide thousands of free mental health sessions to NHS staff over the next 12 months.

Prior to MYNDUP, Joel graduated from Loughborough University with a degree in Banking, Finance and Management and founded a startup tea company called Fruutea which raised a seed round with O2 and was the winner of the Loughborough University Enterprise Network Awards securing further funding. Joel has also worked as an Investment Research Analyst at one of the leading mid market private equity firms, Risk Advisory at a top ten global accounting company and Business Development Lead at an AI and machine learning startup which he helped grow to series A.