Matt Heller is a leader within the industrial design community. He has helped create, guide, and implement a vision for some of the industry's most iconic brands, including Ralph Lauren, Gatorade, and Reebok. On this episode, I talk to Matt about his work on both the brand and agency side of the business. We discuss how he creates and drives a design vision utilizing both information and inspiration. And finally, we explore what it takes to become an inspiring design leader.