An auditor is an important ingredient to a Mystery Shopping Exercise. His views, his challenges and his methodology of conducting an audit, makes a lot of impact on how a Mystery Shopping result would come. A demographically divided auditor profile helps us understand the mapping of auditors to brands.

In this episode of Mystery Shopping Talkies, Madhura will be conversing with Sayli, a Chartered Accountant, about her experiences for working with different brands, challenges faced by her while conducting Mystery Audits and tips to become a pro Mystery Shopper.