In this week’s CHALK TALK, we discuss the importance of working with different populations, demographics, and people. 

In almost every industry you hear people stress the importance of “finding your niche”, and there are a lot of reasons why this can be important, however, I actually think working with different individuals with different training ages and experiences can be very beneficial for coaches, trainers, and practitioners. 

We discuss the many benefits and learnings from working with a wide variety of people, along with some coaching and programming considerations to make when doing so. In a lot of cases, there will be many consistencies across the board, but there are ways to alter things depending on the demographic you’re speaking to, or programming for. 

As with all the episodes, although my experience is primarily rooted in strength & conditioning and sport, I do my best to apply these learnings and takeaways to other industries as well (we can leave our corporate teammates out!). 

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