Integration is more than just putting Tech A together with Tech B via an API. Integration goes to the heart of how things work together: people, process and THEN technology. Here are 6 things you need to know about Integrations and Value Networks.

We Discuss:

• What is meant by 'integration' ?
• What is a value network?
• Why should we care?
• How do you become a network node and drive value?
• Where can you learn more?

6 Takeaways:

1. Integration needs to be considered holistically - beyond just tools and technology. Need to integrate behaviors, people, processes.
2. Integration is not a linear process of connecting systems. It's a nonlinear network with multiple nodes.
3. Lack of a modern integration strategy focused on business value rather than just technology tactics.
4. The C-suite doesn't prioritize integration because it's pitched as technology not business strategy.
5. To enable good customer experiences, integrate technology, people, processes and partners across ecosystem.
6. Integration is a corporate strategy problem first, not a technology problem.