In life and in business, there's always something more to explore and do. This is despite other people thinking you may already have achieved so much in your field. Surprisingly, deep inside of you is an insatiable hunger to discover more, start from scratch, and climb your way up again. There is just so much potential waiting to be unleashed, recognized, and utilized. So how would you like to explore that potential of yours to its optimum level today?

Mark Sanborn is all about leadership development and making leaders out of seemingly ordinary and average individuals. Internationally, he inspires his audiences as the authority in business and change leadership. He is certified by the National Speakers Association as a Speaking Professional. He is president of an idea studio called Sanborn & Associates, Inc. aimed at the development of leaders. He has worked with big name clients such as FedEx, Hewlett Packard, ESPN, IBM, and John Deere to name a few. Mark is also a celebrated bestselling author of many books and has been recognized by USA Today, Wall Street Journal, and New York Times. He has a new book entitled, The Potential Principle, which delves into the where and the how you can reach your full potential.

In this Episode:

• How the book, The Potential Principle, came to fruition
• How to re-focus, do things differently, stop or start doing something, when you have a change of plans or goals
• How to maximize the use of company expertise and time resources to reach your goals
• How to be better than your best as an individual and as a company using a specific plan
• The Potential Principle on where to get better and how to get better
• The Potential Matrix and focusing on people's inner world of values, thought processes, and purpose to help them become better
• The Fred Factor and why it's better to strive to be interested more than to be interesting
• How to stay innovative and relevant in this constantly changing world
• How to use disruption to effect positive change in business, relationships, etc.
• Who the book, The Potential Principle, is really for and why get it for yourself