We like to do things in life that we enjoy. We find these things easy to do, they take little effort, and we know we’re going to have a good time doing them. Contrast this to our finances: most of us don’t review our money or what’s happening with it because we think it’s difficult, it can be worrying to look at our situation, or we don’t know how to change things. So to protect ourselves, we shut it out of our mind and avoid it instead.