Recorded on Zoom in late December 2022, episode 070 features a conversation with Greg Lyle, founder and President of Innovative Research Group. Greg joins the podcast to talk about what his research is revealing about the views of Canadian electricity customers. The conversation touches on overall customer satisfaction, underlying concerns about affordability, and the challenge of reaching customers in a crowded media space. Greg shares his views on future challenges of greater electrification, building more infrastructure and cost pressures. And we close the conversation with an interesting addition to the Flux Capacitor Book Club.