Welcome to the #70 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Tim Halloran, Head of Social Advertising at Zato Marketing.

In this episode, Tim reflects on the nine biggest Facebook updates from 2017. Stay tuned to learn more about:

- The impact of Russian ads on the Facebook News Feed and subsequent algorithm changes

- Power Editor & Ads Manager merging

- Collection Ads

- Facebook Analytics

- Facebook Offline Conversions

- and more!