KPIs and systems. If those words make you cringe, you're not alone. Business intel is critical for decision-making and agency growth, yet many digital shops struggle with KPIs and implementing measurement systems to get a clear view into their businesses.

Enter Parakeeto. Parakeeto was born in a Boise tech company, hatched from the frustration that there had to be an easier way. With the idea for a product, Jarod Ferguson, CEO of Royal Jay, connected with Marcel Petitpas, an Apple alum eager to try his hand at entrepreneurship. Together with a small team, the pair are working to release Parakeeto into the wild, to help agencies get the information they need to profit and grow.

So, which comes first in SaaS, the service or the software? Marcel joins us to talk about his journey from Apple to startup, trial by fire and how mentors and community bring you closer to your dreams.