Part 2: Today's guest is Anna Belousova, the creative brains and hands at Byallmeans Studio in Prague CR. Anna has customers all over the world and took some time out of her business trip in California to be on the show. During this part of the interview, we talk about the commoditization of design and the importance of design. We also talk about the emotional value of design. Anna shares a detailed story of the project she is the most proud of. What the customer originally asked for, and what the studio presented after applying design thinking to their problem, and the customers response to something they weren't even expecting.