You head to the grocery store to pick up a few things. Subconsciously, you make dozens of tiny decisions: the brands you like, the right ratio of yellow to green in your bananas, how your cart is organized, how your bags are packed. Now, imagine a product takes over all of that for you. What does that even look like?

At Instacart, that experience is what designers are working to solve. More than pretty pictures or screens, the focus is touchpoints, process and what’s important to customers. As Head of Design, Mitch Geere is thinking about communication design, experience design and product design. In his mind, design is a verb. It’s finding solutions. Synthesis, and discovery. Mitch shares his story about getting the right people in place, the gift of design and how designers are partners rather than service individuals.