Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at Merkle.

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Andy outlines steps they can take to reduce their CPC pain.

Stay tuned to learn about:

- AdWords brand CPCs up in Q4

- Google’s history of algorithm adjustments as corrections

- And some actionable tips on what you can do to combat the increase