Clients can be partners, sure. But can they be members? That’s the question Becky McKinnell, President of iBec Creative, set out to answer two years ago. On the heels of her company’s ten-year anniversary, Becky wanted to toss her firm’s lengthy requirements documents and move from hourly/fixed project agreements to something more flexible and service-oriented. She wanted to close the divide she felt fixed cost created with clients, and free up her team to be more creative and iterative. Inspired by ideas from Owner Summit, she set out to implement a membership model.

Fast forward to today, and iBec Creative has found success with the membership model. Clients receive dedicated access to designers, developers and digital marketers, and nothing is out of scope. As you might guess, membership isn’t easy to sell. But with trust and transparency, it’s a sound, innovative solution. Becky joins us to talk about her move to membership, the impact it’s made on her team and her plans for the future.