In this edition of Communicating Cyber, we sit down with Fergus Hay, CEO of The Hacking Games and former global advertising leader, to discuss why the cyber security industry needs a radical shift in how it tells its story.Fergus shares his journey from running world-class marketing agencies to discovering the "parental paranoia" of youth hacking on gaming platforms like Roblox and Minecraft. We dive into the psychology of "lions and crocodiles" in the workplace, why we need to move past the "hoodie in the basement" stereotype and how we can attract more talent by recruiting for aptitude rather than just degrees.If you’ve ever felt that cyber security communication is too technical or too fearful, this conversation is a must-watch.