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Episode 08: Is PR Dead?
Is PR dead? Not even close — but it looks nothing like it did 15 years ago.
On this episode of Educated Spaghetti, host Lise Anne Schwartz talks with PR strategist Elizabeth Lampert about what's changed: AI, social media, the collapse of the traditional newsroom. And what hasn't: the need to build credibility, authority and differentiation in a crowded market.
Elizabeth draws on 20+ years of client PR campaigns to share how to:
Resources & Mentions:
Legal Marketing Association
Connect with Elizabeth on LinkedIn
Connect with Elizabeth via email: [email protected]
Connect with Lise Anne on LinkedIn
Visit righthat.com
About the Host: Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics.
About Right Hat: Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets.
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By Right HatIs PR dead? Not even close — but it looks nothing like it did 15 years ago.
On this episode of Educated Spaghetti, host Lise Anne Schwartz talks with PR strategist Elizabeth Lampert about what's changed: AI, social media, the collapse of the traditional newsroom. And what hasn't: the need to build credibility, authority and differentiation in a crowded market.
Elizabeth draws on 20+ years of client PR campaigns to share how to:
Resources & Mentions:
Legal Marketing Association
Connect with Elizabeth on LinkedIn
Connect with Elizabeth via email: [email protected]
Connect with Lise Anne on LinkedIn
Visit righthat.com
About the Host: Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics.
About Right Hat: Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets.