Episode 8 Show Notes:

In our eighth podcast, Peter Domican talks to Marc Snuikas, Parker Lee and Matt Morasky about their book The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking published by Wiley.

The Art of Opportunity offers a path toward new growth, providing the perspective and methods to make innovation happen. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation.

The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book provides tools to create a roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.

Access to the resources mentioned in the podcast can be found on their website.

Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittAOI.

Joining The Levitt Group

The Levitt Group is the CIM interest group for senior marketers.

We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.

Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.

We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.

We run intensive 'Great Minds' events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.

Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you're an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.

So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members' events, then you can join when you book.

Further Links & Resources

For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk

For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk

Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected].

'The Knowledge - A Levitt Group Podcast' is a One Tree Less Production for the Levitt Group

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