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Episode 08: Sarah Hofstetter, President at Profitero on candid leadership, her new role, and how COVID has accelerated the ecommerce landscape
Today, I’m talking with Sarah Hofstetter. Sarah has a 20+ year track record of navigating companies and marketers where there are no roads. Her previous roles include President and CEO at 360i, and President at media measurement giant Comscore. She has very recently taken up a new role as President at ecommerce analytics company Profitero. We discuss her leadership style, why she joined up with Profitero, and how COVID has massively accelerated the rate of change in the ecommerce world.
More on Profitero: http://profitero.com
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By Keane Angle
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Today, I’m talking with Sarah Hofstetter. Sarah has a 20+ year track record of navigating companies and marketers where there are no roads. Her previous roles include President and CEO at 360i, and President at media measurement giant Comscore. She has very recently taken up a new role as President at ecommerce analytics company Profitero. We discuss her leadership style, why she joined up with Profitero, and how COVID has massively accelerated the rate of change in the ecommerce world.
More on Profitero: http://profitero.com