Shahbaaz spent 7 years working at Salesforce, and dove headfirst into the cannabis industry with Lift n Co in 2018. Now, Shahbaaz is the Canadian Sales Leader for cannabis e-commerce platform Dutchie, and is also a founding member of the Ontario Cannabis Policy Council.

In the episode dive into what he learned about sales and leadership at salesforce, and how he quickly discovered just how different the cannabis industry operates (10:41).

We also talk about how fierce retail competition is becoming, and how retailers can leverage technology stacks to get out ahead (24:10).

And finally we also talk about the importance in investing in your people as a cannabis company, and how licensed producers can bridge the gap between bud tenders and consumers (34:23).