Jeb Banner knows a thing or two about turning ideas into companies. Over the past 20-something years, he’s founded, owned and/or advised a number of businesses ranging from ecommerce to web marketing to software. In 2006, he co-founded SmallBox, an Indianapolis creative agency, where he spent 12 years as CEO.

Fast forward to today, and Jeb has exited client services altogether. He now leads Boardable, a nonprofit board management software company he co-founded in 2016. Jeb joins us to talk about his decision to move from SmallBox to Boardable full-time, and the mindset shift needed to do so. Tune in for insights on making the service-to-product transition, and the trouble with trying to juggle two different companies at once. If you’re a services company attempting to evolve into a product company, or you’re considering a big leap of your own, Jeb has some advice.