Colin Bryar joined Amazon in 1998 and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew into a global powerhouse. For two of his years he was Chief of Staff to Jeff Bezos, during which he spent each day discussing business and life with Jeff, documented in Working Backwards: Insights, Stories, and Secrets from Inside Amazon. He joins Patrick to talk about being customer-obsessed, constantly finding and fixing defects, and growing faster than the competition.