Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency.

You’ll learn:

- What B2B marketing trends do we need to be aware of

- What tactics are working really well for generating demand? Any new ones or is the same ones?

- Winning over the BBDM

- The metrics we should be tracking as a B2B marketer