My guest today is Brad Alperin, SVP Integrated Strategy Lead at Dentsu Aegis Network. Brad is a classically trained actor turned multi-award winning brand strategist. For the last two decades, he has lead projects for brands like Mattel, Oreo, Barbie, Canon and Lean Cuisine. We chat about how he uses his acting skills to captivate an audience and to fuels how he approaches crafting brand strategies.