Real Estate Rewind

Episode 09: Building an Agent Referral Network with Ken Pozek

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n Episode 9, realtor Ken Pozek speaks with Nick Baldwin, host of Real Estate Rewind. Pozek describes the many ups and downs he has faced in his evolution as a realtor, from buying his first home at 18 to leading a successful team in Orlando, Florida. Pozek shares his actionable strategy for building your business from referrals. 

 

Episode Highlights: 

  • Ken Pozek started his real estate career at 18 when he bought his first home with no money down. 
  • He was an investor/flipper when the market crashed in 2008.
  • At that time, he cold-called banks to get into the REO business.
  • In 2012, his business strategy had to adjust again. He refocused on open houses and building his database.
  • He has always had a coach to help him through these transitions.
  • You’ve got to do a little bit of everything to thrive in this business.
  • Pozek moved his family to Orlando and built a new business in a place where he didn’t know anyone.
  • In Florida, he built his business on agent referrals.
  • Provide value to other agents to build your agent-to-agent business.
  • Pozek shares his strategy for building his agent database.
  • When you take notes at conferences, offer to share those notes and capture addresses.
  • Pozek shares his strategy for holding successful open houses.
  • Baldwin shares his strategy to capturing physical addresses at open houses.
  • Handwritten thank-you notes are a dying art.
  • Hiring is hard because we don’t do it very often.
  • They discuss how Pozek’s team generates leads.
  • Pozek describes a mistake he made in his business that only made him better.
  • He does not work on Sunday and approaches work-life balance through counter-balance.
  • When Pozek moved to Orlando, he immediately began creating video content.
  • He regularly receives leads from YouTube.
  • Baldwin and Pozek share reading recommendations.

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    3 Key Points:

    1. You can evolve and adapt as you face different challenges in your business.
  • If you want to build agent referrals, find a way to provide value to other agents.
  • Think outside the box to refocus your business model when things aren’t working.

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    Resources Mentioned:

    • Nick Baldwin: LinkedIn  Facebook  
  • Findessexandunionhomes.com
  • Ken Pozek website, LinkedIn, YouTube, Facebook
  • No Money Down (book)
  • Coach Mike Ferry 
  • Coach Tom Ferry 
  • Ego is the Enemy (book)
  • The Obstacle is The Way (book)
  • Stillness is The Key (book)
  • Never Split the Difference (book)
  • Objections (book)
    • ...more
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    Real Estate RewindBy Nick Baldwin
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