An auditor is an important ingredient to a Mystery Shopping Exercise. His views, his challenges and his methodology of conducting an audit, makes a lot of impact on how a Mystery Shopping result would come. A demographically divided auditor profile helps us understand the mapping of auditors to brands.

In this episode of Mystery Shopping Talkies, Madhura will be conversing with Paresh, a 23 years expert in the industry, worked with biggest of the brands in India, about his experiences for working with different brands, challenges faced by her while conducting Mystery Audits and tips to become a pro Mystery Shopper.