Episode 9- The needs vs. the wants

Thank you again for taking your time and listening to our podcast. We are extremely proud of how it is coming together and the feedback we are getting is exceptional. We can’t thank you enough.

We start the show off with just some personal moments revolving around the upcoming holidays. It is always good to go back and realize why we do what we do. It starts with memories involving family and friends and we can’t forget what’s important in all of our lives.

At the 9:30 mark we get into the show. This is an exceptional topic and one that EVERY sales person no matter where you work, what you sell should be valuable. The Godfather discusses the differences between needs and wants. A prospective customer will have both, but the sales professional will be able to identify the need and then position the product or service.

A need is a desire to have something fixed.

A want is a desire to possess something.  

Every customer has one of four needs:

Financial, Image, Productivity or Safety- YOU MUST FIND OUT WHAT IS IMPORTANT TO YOUR CUSTOMER.

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