Content marketing is the art of marketing your product by creating useful and sticky content intended for your target audience. While many companies have previously made content that is not directly related to their core business, there are a few examples where the content by itself has become equally popular, if not more. In this episode, Chaitanya narrates the long journey of one such content pieces that are now super huge; and how it played a part in the Second World War.

Take a wild guess! is a short-format podcast where within 10 minutes, your host Chaitanya Ganu tells you a fascinating story of an object, a place, an event in history, or a name without telling you the subject of discussion. With the help of various clues that he drops throughout the story, you can figure out what is being talked about. The best part is, even if you don’t get it by the end of the 10 minutes, you can always take a wild guess! Learn how, for example, a toy-making company is connected to the Vietnam War or how a British soldier is responsible for many Indian students’ nightmares