Several years ago I read a book called, "The Goal".

The main premise was to increase business by eliminating bottlenecks.

Not letting items that shouldn't pass through... pass through.

If they don't pass inspection, they do not move on.

I think this is a great outlook.

How many times in your real estate business have you generated a lead that you've nurtured for months, only to find out they cannot purchase.

Why wouldn't we lead with getting them financed, maybe with the help of a lender or loan officer and start from there.

In our industry we do a lot of backtracking and dealing with bottlenecks.

What bottlenecks are you currently facing?