Don't listen to this episode just because our guest this week has the most interesting name ever! Ophir Wainer is the Director of North American Business Development & Technology Implementation at 4M Analytics. If you haven't heard about 4M Analytics before now, and even if you have, you're NOT going to want to miss Ophir sharing all there is to know about this cutting-edge company. "We don’t see it, but we all use it. Every day, in every part of our lives." Mapping the Under Earth is what 4M is all about! Music for this episode by Oingo Boingo!