Creating connections and being trusted advisors are the key to a successful. This leads to Community Led-Growth. Sammy talks about some ways on how he thinks we should do this.

Here is how to start. Name the podcast / video on the core (industry) topic, not the company. Invite core customers on your show and talk about what these customers are smart about. It's not a company podcast, but more around the industry. Invite your core customer that you want as a customer, and talk about topics to get insights. Giving back to the community is key.

Repurpose the content on LinkedIn with snackable content. Invite folks to a local meet-up. Fill it up with customers and people you don't know yet. Find a cool location with wine, beer and cheese.

Connect with Sammy: https://www.linkedin.com/in/sammygebele/