Nearly nine years ago, Nora Lahl left print production at a traditional agency to venture into the world of digital. Signing on with Lightburn, a Milwaukee-based web design and digital marketing agency, she saw the need for a move from a focus on projects to a focus on client services and client relationships. Stretching outside her job description, she went to work fulfilling that need.

Today, Nora is a partner at Lightburn. After nearly a decade building relationships with clients and investing in Lightburn’s success, she knows a great deal about what works and what doesn’t. Nora joins us to talk about her journey from print to digital, how project managers can level up to business leaders and what it takes to go after and formalize an executive role.