Not so long ago, design was viewed as aesthetics, a nice-to-have in the world of business. With the rise of Apple and other enormously successful design-centric organizations, design has claimed its rightful throne. Today, design is recognized as a powerful business differentiator. From customer satisfaction and loyalty to revenue, valuation, time to market and more, design has clear bottom-line benefits.

As the Director of Design Education at InVision, Leah Buley has a front-row seat to the business impacts of design. A self-described data nerd, Leah and the team at InVision have just released The New Design Frontier, the largest design maturity study to date. Spanning 2,200 companies across 24 industries and 77 countries, the report explores the five levels of design maturity, and how companies can create better business outcomes with design. Leah joins us to walk us through the report, share some “aha” moments and offer some insights to use at your own organization.