We all know how important customers are to the digital experience. At the WWE, those customers are the fans. Joe Lalley, Experience Design Leader, Digital Transformation at PwC, entered the ring of World Wrestling Entertainment (WWE) as the Vice President of Digital Products and Operations. There, he led digital teams to deliver many different products across many different platforms.

Joe joins us to talk about this exciting time in his life, and how WWE helped shape how he approaches digital today. Sharing Vince McMahon’s same fan-first perspective, Joe engaged customers both online and offline—in concession stand lines, inside the Superdome and at various other touch points to really get to know fans. Hear his advice for getting close to your customers and why it’s always important to treat each day like your first day on the job.