Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy

Episode 1: A Brief History of YouTube and the Gender Divide


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Rewind to 2006: Susan Wojcicki champions Google’s acquisition of YouTube, setting the stage for the platform to become a global powerhouse. Host Shoshana Eilon explores YouTube’s mission to democratize content creation, liberating it from Hollywood’s gatekeepers. But nearly twenty years later, the vision of true equality remains unfulfilled—women make up only a small percentage of YouTube’s top earners and subscriber base. Featuring candid interviews with creators like Whitney Cernak, Michelle Lam, and industry expert Jessy Grossman, we unravel the biases and structural barriers that have held women back, launching an in-depth investigation into the platform’s gender gap.


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Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator EconomyBy ThoughtLeaders