Beverage Alcohol Industry veterans Keith Neill and Jim DeMartino have over 60 years of combined industry experience and are putting it out there. The goal of the podcast is to discuss aspects and insights of the industry from suppliers, distributors and retailers in the Three Tier System. They will infuse their unique stories of all that is beverage alcohol most of which is behind the scenes that most may not know. They discuss humorous stories along the way of their past experiences and may even rant on some current events. Their unique view on everyday life and miscellaneous topics will certainly be from their point of view and may have you agreeing with them or leave you wondering WTF!!