Episode Overview

In this inaugural episode, we sit down with Aneesh Dhawan, Founder and CEO of Knit, the AI-powered market research platform.

The conversation explores both the ways that AI is transforming market research and the crucial role human researchers will continue to play.

Episode Highlights

• The Emergence of "Researcher-Driven AI": Aneesh discusses Knit's framework that positions researchers as orchestrators who direct AI tools rather than being replaced by them.
• Balancing Efficiency with Expertise: The discussion examines how AI can handle data processing and analysis while human researchers contribute critical context, judgment, and storytelling capabilities.
• The Evolution of Research Skills: Insights into how the role of researchers is shifting from primarily analytical work to becoming translators and storytellers who create narratives that drive business decisions.
• Scaling Research Capabilities: Aneesh explains how Knit's approach makes high-quality research more accessible, potentially transforming research from occasional projects to essential business infrastructure.
• The Future of Market Research: The conversation covers Knit's vision for international expansion, new methodologies, and deeper integration with business workflows.

About the Guest

Aneesh Dhawan is the CEO and Co-founder of Knit, which recently secured $16M in Series A funding to advance its Researcher-Driven AI platform. Under Aneesh's leadership, Knit is working to reshape how organizations conduct market research by combining AI efficiency with human expertise.

Listen to the full episode to learn how the next generation of market research is evolving at the intersection of artificial intelligence and human insight.

Learn more about the impact of technology and AI on research, insights & analytics at Insight Platforms.