Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Pete Mullarkey, Insights Network Manager at B2B International.

Pete talks about: how he got into B2B research, his current role and what he sees as the major challenges for B2B research over the next few years; what he thinks will be the role of AI in B2B research; the challenges of maintaining data quality and how to attract the best talent into this specialist sector of the research and insight industry.

Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.