Leaving a successful drive-thru coffee business behind, it was time for Julie to look to the next chapter in her life. With Julie’s mother being a seamstress, she fell in love with natural textures and fibres from an early age. With this, Bedtonic was born - an online store selling quality French linen and loungewear.

Julie talks to Nat about her business journey - from travelling overseas to find suppliers, to launching (and relaunching) her website, getting her first order and her foray into social media advertising.