Welcome to the inaugural episode of "Behind the Franchise" where we dive deep into the strategies that drive franchise brand success. In this episode, host Paul Ehlinger is joined by Jessica Yarmey, CEO of SizzleSociety and former CMO of Club Pilates. Jessica shares her journey from a marketing enthusiast to a franchise brand leader, offering invaluable insights on scaling businesses effectively and sustaining brand integrity during rapid growth.

Throughout the episode, Jessica discusses the nuances of brand promotion and protection, her strategies for aligning brand values with business operations, and her approach to overcoming the challenges of scaling too fast. Learn how authenticity and strategic marketing have played pivotal roles in her success, and gain actionable tips on how you too can accelerate growth while maintaining a robust brand identity. Whether you’re a budding entrepreneur or an established franchisor, this conversation is packed with guidance to help you brand better and grow faster.