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Your brand isn't your logo. It's the soap in your bathroom, the way your team answers emails, and every small decision you make that customers quietly judge without telling you.

In this episode, Martin Sully – brand strategist and founder of Snapper Studio -- breaks down what branding actually is, dismantles the most common misconceptions, and walks through the six foundations every brand needs before touching a logo, website, or marketing plan.

Including a story about 20,000 flyers with a very unfortunate typo. You'll know it when you hear it.

Whether you're just starting out or have been running a business for years, there's a good chance you haven't thought about your brand foundations quite like this.

In this episode:

• What branding really is (and what it definitely isn't)
• Why small decisions have a huge impact on how people perceive you
• How story alone drove a 6,000% increase in sales for one product
• Finding your why – and why you actually need it
• USPs, audience psychology, brand goals, and emotional foundations

Grab the free How I Think About Branding resource at www.snapper.studio/how-i-think – a good companion to everything covered here.