In this episode, Rod and Brian discuss the basics of business culture differentiation and how to leverage culture to create a significant competitive advantage.

Episode Summary:

How well does your overall organization understand, act on, and actively manage its business culture to create differentiation and a competitive edge?

Recent studies involving 1800 CEOs and CFOs found:

• 90% said culture was important to their firms
• But only 15% said their own culture was exactly where it needed to be.

Join us as we share research, stories, and practical ways to differentiate your business culture – not blend in with the crowd – and maximize your ROC (Return on Culture).

Sometimes all we need are small reminders to set us up for greatness.

Whiteboard Notes:

Reflection Questions:

1. How well does your overall organization understand, act on, and actively manage its' business culture to create differentiation?
2. Is your organization maximizing the value of its business values?
3. What KPIs do you measure to ensure your business culture is healthy and thriving?
4. Does your organization need to change to stay on course? Are there cultural adjustments needed to maximize your Return on Culture (ROC)?